A refined French taste, mixed with echoes of “traditional Europe” from the ’60s, gives rise to a casual chic look, very sophisticated, stylish, but never too trendy. Cool details are applied to a vintage base with invariably elegant results. The girl has essential lines, elegant, never flirtatious: dresses and blouses in silk, in spicy colours and delicate patterns, the blazers have a male cut… The boy is impeccable: jackets and military trousers, polo and casual shirts have a “worn” look, beautiful dress shirts have a slightly retro styling, swimming trunks have rich inventive motifs… The allure of tradition reinvented in a modern and personal style, the proof that style is more important than fashion.