Moncler is a historic brand of down jackets, which stands out for its blend of luxury and comfort: the warmest, the softest and the smartest. These are the winning characteristics of the fashion house, leader in both adult and kids markets. Moncler Junior is a triumph of precious detail and startling colours, that is simply brilliant to slip on. The unrivalled protagonist of the latest Winter collections is all-weather flanel, luminous and rich, a cloth that shines with rich personality but that still maintains the same comfort as nylon. In the Summer collections the stand-out novelty is “Light Down”: super soft and unbelievably light, ethereal but with just the right touch of breathability and thermic waterproofness the Spring weather demands.

But Moncler is not just a byword for down and other winter jackets. The array of fashionable products grows richer from season to season, especially in the kids’ sector. This summer the offer is vast and all equally fascinating: adorable dresses and t-shirts with floral prints for the girls; colourful polo shirts for the boys; wicked romper suits for the smallest. Then, a whole bunch of accessories: hats, great swimming trunks for the boys and lovely costumes for the girls. Babies have their own fresh and elegant items: classic playsuits, that stand out for their colours and stripes; elegant jackets in summer wool; tiny t-shirts, sleeping bags and blankets in light down…

Moncler is a tireless brand that continually transforms itself, but is always faithful to its own personal history, renewed and retransmitted year after year. It has a unique and never banal point of view; a history of excellence, quality, class and good taste. This is Moncler’s hidden secret: it combines fashion with every-day comfort, never compromises and always strives for the best, because true luxury is for ever.

Il Gufo means delicacy, style and quality. Each and every item is capable of emphasizing the innocence and purity of the child that wears it. It’s not by chance that the corporate slogan is: “Il Gufo: kids dressed like kids”.

The style, unmistakeably classy, is yet again the distinctive note of the spring collection this year. The Il Gufo girls resemble little princesses, draped in pastel tones and light fabrics. The boys are refined, but at the same time ironic and up-to-date. The “baby” line is colourful, playful, but chock-a-block with classic models in linen and silk.

These are clothes that transform into caresses to be worn. Fabrics that shine in their opulence. Gentle curves and ever-present comfort.

These spring/summer clothes are fresh and modern; they follow and support the needs of our kids, without ever betraying good taste and a touch of romanticism. This is Il Gufo’s real magic: its ability to gift always new alternatives while remaining faithful to its individual “ethos”.

This fresh, young and refined brand has given children’s fashion a new slant over the years, unique and beautiful, the Il Gufo style.

A new, fresh and amusing fashion brand; a colourful and joyful collection; a quintessential metropolitan style to dress kids from 4 to 14. Stella McCartney, a mum with four children and famous designer of women’s clothes and accessories with a sartorial look and elegant and refined taste, launches a collection for kids, but with a different vision that doesn’t follow the adult brand identity. As the designer herself says: “simple models that are comfortable and satisfy kids’ needs, without sacrificing fun and lightheartedness.” This the project which drives the new Spring/Summer 2014 Stella McCartney Kids collection. Unique articles, modern, produced in comfortable fabrics, which don’t limit kids’ vivacity, fresh and attractive clothes, trendy, but not too “heavy”. Floral prints, colourful clothes to layer one on top of the other, up-to-date, never banal, never exaggerated, but always fresh and in line with the times. An ironic collection, which doesn’t take itself too seriously and reflects the very essence of children’s fashion, telling a story, a fairy tale, which becomes reality because, let’s face it, the best fairy tales are the every day ones.

We laid out on the lawn some of the clothes from the new Spring collection: it seemed the perfect way to present them to you. Fresh and colourful clothes to live in freedom simple and pleasant moments: a walk in the countryside, a trip out of town; carefree hours in the park…

Functionality and innovative aesthetics constitute Herno’s new down jacket concept. The clothes are super-light, which is the key to the brand’s success, and the result of an innovative production process together with a maniacal care in the selection of the materials. Futuristic machines inject the feathers inside the jackets, which allows for the elimination of the usual down bag inside the jacket thereby lessening the overall weight. The various sections of the jacket are not sewn, but heat sealed which increases the waterproof performance. The best feathers available in the marketplace – from the French Périgord, Siberia and the Italian Lomellina – are selected and mixed. The final result is a light down jacket with excellent comfort and warmth. This is the reason why, above and beyond the fashion element, a Herno jacket is truly the best quality we could possibly imagine for our children’s clothing: down jackets without the Michelin man effect, soft and comfy, but completely reliable in terms of warmth and protection.

We have first-hand testimonials: once the kids in the shop try on one of these jackets they just don’t want to take it off again!

Hand in hand with the technology, the styling. The lines are soft and enveloping; the models have got a trapeziod cut with shorter arms; the colours are fresh and refined. The taste is sophisticated for a functional jacket, and extremely attractive.

The Spring/Summer kids collection is really enticing: jackets and capes in pastel-tinted ultra-light down; bombers and blazers for the boys… The excellent quality of the materials guarantees airflow, waterproofing and extreme lightness. Your kids clothes therefore become packable and occupy minimum space, without wrinkles. You can pack them in the bags for the holidays, stuff them in a small rucksack, and when you pull them out, whenever needed, they look perfect!

We’re waiting for you in the store during the next weeks. The entire Herno Spring/Summer 2014 collection will be available. But not only – there is an infinite variety with all the other brands available to let you choose a unique spring wardrobe for your kids….

An attractive and immediately recognisable style; an explosion of contrasting colours, but always mixed with good taste; fantastic comfort and wearability; great value for money: we’re talking about PANCHIC!

Perfect for all occasions and every type of clothing, from classic to sporty, from romantic to hippy chic… Warm and comfortable, with its inner lining of soft wool. Completely adaptable for all kinds of kids’ feet with an extractable insole and an anti-slip rubber outer sole. Amusing, colourful, original, inimitable…

Thick colourful laces in contrast with the suede of the shoe. Perfect for a girl dressing up with the shoes in the picture. But the double cotton laces render the shoes equally suitable for boys.

But not everyone gets on with laces: maybe they’re not that practical with small children, maybe the school prefers other fastenings… Panchic holds a surprise, however, there is a hidden lateral zip that lets you put the Panchics on and take them off without undoing the laces!

We’re waiting for you in the shop to try the PANCHICs on. Sizes and colours are fast disappearing so get a move on. Sale prices are guaranteed for everyone.

You’ll find PANCHIC shoes for your kids at Nikilò, but these shoes also exist for adults. You can find matching pairs in the best shoe shops and be as comfortable as your kids.

A lot more modern, but equally fascinating, is the Christmas village that rises in the the open spaces around the Music Auditorium which glints and glistens with its decorations, attracts you with its stalls and offers a play area and ice skating. You can also attend concerts, theatre recitals and the Gospel Festival.

     

Christmas is about harmony, the desire to be better, it’s a sweet melancholy that invades you. But it’s also joy, bright lights and colour: gold, silver, green and lots and lots of red. Everywhere you look there’s a touch of red to celebrate Christmas: the decorations that brighten up our houses; the table adornments; the clothes and accessories we wear. If red is the queen of festive colours, which lends a hint of colour to our winter wardrobe (which can sometimes be a little monotonous and sad), then it’s even more joyful for our children. Let’s be honest, we wouldn’t be completely comfortable sparkling like a Christmas tree, but there’s nothing wrong with a bit of colourful irony when kids get dressed up. And let’s not forget that Christmas is all about them at the end of the day.

Here are a few suggestions to clothe your kids during this Christmas season, but also some some ideal presents to slip under the tree: romper suits for the smallest, dresses, coats and shoes…. And if you don’t want an all-out red blitz, why not little accessories that give a glamorous and festive touch to the proceedings.

Chenille romper suit by Il Gufo, available in the store in sizes from 1 month to 9 months.

Album di Famiglia romper suit, available in the store in sizes from 1 month to 9 months.

Album di Famiglia bonnet.

Album di Famiglia cradle shoes.

Orimusi ballet pumps in patent leather, available in the stores in sizes from 27 to 35.

Manila Grace dress, available in the store in sizes from 4 years to 12 years.